Wallace & Co. has earned an unmatched reputation for its founder, Dennie Wallace. With a remarkable blend of classic elegance and daring innovation, Dennie has become renowned for his sophisticated style, discerning olfactory senses, and exceptional creativity. As a trailblazer and driving force in the Middle Eastern home fragrance industry, Dennie launched the region's very first home fragrance brand, Wallace & Co., in 2016.

Through close collaboration with master perfumers, product designers, and manufacturers around the world, he has propelled Wallace & Co. to the forefront of the industry.

In addition to his work with Wallace & Co., Dennie has developed exclusive fragrance collections for over 200 prestigious fashion houses and leading hotels. He and his team are relentless in their pursuit of creating truly enchanting experiences for Wallace & Co.'s customers, offering an exquisite range of niche scents that fill homes throughout the region with a touch of magic.